Ayasan.jp Launches in Japan: The AI-Defying Startup Driving a Blue-Collar Revolution

From Yokohama to Tokyo — English-Speaking Maid, Babysitter, and Caregiver Services Now Available

Tokyo, Japan — The rapidly expanding Asian home-care brand Ayasan has officially entered the Japanese market.
Ayasan Holdings Co., Ltd. (Headquarters: Yokohama, Japan / Bangkok, Thailand; CEO: Kotaro Ise) established its Japanese entity Ayasan.jp in June 2025, launching English-supported maid, babysitter, and elderly-care services across the Yokohama and Tokyo areas.

Operating across five Southeast Asian countries and nine branches, Ayasan has doubled its growth over the past two years and aims to expand to 15 locations in nine countries by the end of 2025.

A Global Network of 100,000+ Skilled Professionals Comes to Japan

Ayasan provides high-quality, English-speaking domestic help and caregiving services for expatriates, embassy staff, and foreign families living in Japan.
Leveraging its unique “Japanese Quality × Multinational Workforce” approach, the company plans to gradually expand into services for Japanese households as well.

To address Japan’s growing labor shortage, Ayasan will also introduce a B2B staffing program, connecting pre-screened and professionally trained workers from Indonesia, Vietnam, Thailand, Laos, and the Philippines with Japanese employers.
With a network of over 100,000 verified professionals, Ayasan has already earned exceptional trust across Asia.

Redefining the Future of Blue-Collar Recruitment

Across Asia, Ayasan Holdings provides a full range of home-care services — from housekeeping and babysitting to senior care — serving over one million customers.
The company’s vision is to become the largest blue-collar human-resource platform in Asia, redefining how skilled labor is valued and connected.

“Our strength lies in combining Japanese quality standards, local Asian teamwork, and advanced technology,”
says Kotaro Ise, Founder and CEO.

Riding Asia’s Explosive Market Growth

Asia’s home-service market has reached USD 150 billion, with cleaning services growing 15% annually and babysitting now exceeding USD 30 billion.
Ayasan continues to capture market share through its focus on Japanese-standard service quality, in-house training systems, and technology-driven operations.

In Thailand, Ayasan operates under the “Ayasan Cares” brand, offering in-home elderly care and running an online shop for caregiving products, redefining how home support integrates with modern lifestyles.

Founder Profile: Kotaro Ise

Kotaro Ise graduated from the University of Nevada, Las Vegas, majoring in Hospitality Business Management.
After working for Walt Disney and Marriott International, he founded Ayasan in 2013.
Guided by his belief that “Even in the AI era, human warmth and hospitality cannot be replaced,” Ise built a company that deliberately “bets against AI” by investing in human-centered blue-collar services.

“In an age dominated by AI, the work that only humans can do becomes the final frontier.
Ayasan is here to lead the ‘Blue-Collar Revolution’ from Asia.” — Kotaro Ise

Vision for the Future: The “Terminator Service” Concept

Looking ahead, Ayasan envisions a hybrid model combining human and robotic labor — a concept dubbed the “Terminator Service.”
In this future, robots handle physical tasks while humans deliver emotional care, creating a balanced, symbiotic service ecosystem.

“Blue-collar work represents the last truly human profession.
Our mission is to build a world where humans and AI work together — not in competition, but in harmony.” — Ise

Company Information

Company Name: Ayasan Holdings Co., Ltd.
Head Office: Wizard Building 402, 1-4-3 Sengen-cho, Nishi-ku, Yokohama, Kanagawa, Japan 220-0072
CEO: Kotaro Ise
Established: June 2025 (Japan entity)
International Offices: Thailand, Indonesia, Vietnam, Laos, the Philippines, and more
Services: Maid / Babysitter / Caregiver / Driver / Corporate Cleaning / HR Placement
Website: https://www.ayasan.jp

Media Contact

Ayasan Holdings Co., Ltd. (Japan Office)
Wizard Building 402, 1-4-3 Sengen-cho, Nishi-ku, Yokohama, Kanagawa 220-0072
Email: [email protected]
Contact: PR Team